Type
Individual
Uzone
A social media customization platform focused on content management and user safety. Designed to support diverse lifestyles and individual goals through intuitive features, user-centric controls, and seamless integration.
Role
Ux Designer
Date & Duration
2024, made in 10 weeks
Problem
The younger generation faces increasing mental health challenges linked to heavy social media use, including anxiety, stress, and digital addiction. Overwhelming content, constant notifications, and fear of missing out contribute to unsustainable digital habits and emotional strain.
Solution
Uzone is a social media customization platform that offers a subtle, user-friendly way to reduce information overload and manage content exposure. Designed for those seeking a natural, effortless experience, it provides an extra layer of support without heavy controls or unnatural changes.
Challenges
Informational Overload
Regular updates and tons of mixed information, including non-relevant.
Stress
Constant exposure to negative news, comparison with others, and a fear of missing out.
Temptation to be on the top of news makes it challenging to control the time spent.
Time Spent
Research
100/100%
Kept getting unwanted content through suggested postings.
13/100%
Felt positive after using social media.
89/100%
Had difficulty stopping to view video content.
4/6
Females felt insecure about their bodies after using social media.
58/100%
Noticed recommended content being primarily negative.
72/100%
Received trending content even though they weren’t interested in it.
User Personas
Ryan, 34 years
Father, Software developer
Bio: great professional and loving father. His biggest worry is his 11-year-old daughter that is quite fanatic of social media, what makes Ryan fear it may become an addiction.
Goals: guarantee safe and age appropriate digital environment for his daughter.
Frustrations: loses connection with his child, concerns about his daughter’s exposure to violent and harmful content on social media.
Alex, 28 years
Fitness trainer, Social media influencer
Bio: a high performance fitness instructor that uses social media for work purposes. Experiences social media content repetitiveness and limit based on her professional activity.
Goals: achieve life/work balance, customize her social media up to her preferences.
Frustrations: compelled to buy things online, limited to viewing primarily fitness content.
Timeline
Design Decisions
Safety
The Parental Account lets guardians customize access for younger users and stay informed about their activity.
Customization
Users can set preferences and personalize metrics for a more engaging experience.
Analysis
Detailed usage insights across platforms ensures a comprehensive digital experience.
Ease of Use
The app integrates seamlessly with major social media platforms, eliminating the need for user adjustment.
