This project gave me full ownership and responsibility for a product. The process started with defining the overall direction of the experience, since both the bike and the app began from an open floor with no predefined visual or interaction language. That early phase focused on aligning on what the product should feel like and who it was for before narrowing decisions down.

I designed the app end to end while working alongside an industrial designer who focused on the bike itself. Once the direction was established, my focus shifted to the technical structure of the app. I prioritized flows, logic, and edge cases before moving into styling. Visual design came later, built on top of a clear and stable foundation rather than driving decisions upfront.

A key part of my process was stepping outside my own perspective and removing personal bias. Alongside formal usability testing, I constantly ran small, informal check-ins by showing work to designers around me who had no connection to the project. Simple questions like “What does this feel like?” or “What would you associate this with?” helped me quickly sense whether the experience communicated what it was meant to, without over-explaining it. These frequent reality checks helped validate the structure and tone early and often. Formal usability testing later confirmed that the core logic and flows were working as intended, while helping refine clarity in specific areas.

Another important aspect of the process was communication. My initial visual instinct leaned more electric and modern, while the physical product leaned more natural and grounded. Aligning those directions required clear reasoning, iteration, and openness to adjustment. Overall, this project strengthened how I move from open exploration into structure, validation, and refinement while keeping the experience cohesive.