Fibra
An outdoor movement app designed to support intentional, nature-connected lifestyles. Paired with the Fibra bike, it helps users discover scenic routes, track progress, and stay motivated through simple features, social tools, and rewarding routines.
Role
Ux Designer, Researcher
Date & Duration
2025, made in 10 weeks
Type
Individual
Problem
As digital engagement grows, people are becoming increasingly disconnected from their bodies and the natural world. Sedentary routines and screen-driven habits contribute to physical stagnation and a loss of meaningful outdoor experiences.
Solution
Fibra is a movement-focused app that encourages small, rewarding outdoor experiences through intuitive design and seamless bike integration. Blending soft adventure with digital wellness, it supports a natural return to physical activity without pressure or disruption.
Audience Insights
Adventurous Spirit
Nature lovers and outdoor enthusiasts seeking an exciting, low-effort way to enhance their hiking experiences.
Effortless Transition
Active individuals who want a smooth, time-saving descent without sacrificing the thrill or beauty of the trail.
Users who value gear that’s compact, durable, and easy to carry — designed to fit into their routines without added weight or hassle.
Smart Portability
Research
50/100%
Hike moderately — once every few months — showing steady outdoor interest.
25/100%
Need motivation and smart support to make physical activity feel achievable and rewarding.
63/100%
Prefer guided routes over searching for locations, favoring convenience and curation.
88/100%
Would use an app to track hikes and rides, indicating strong interest in digital tools for outdoor activity.
Design Pillars
Fosters lasting motivation through shared progress and support.
Community Building
Route Awareness
Supports self-paced journeys by clearly labeling route difficulty—empowering users to choose what feels right for them each day.
Custom Experience
Strengthens user commitment by offering meaningful choices during bike purchase.
Rewards System
Encourages consistency with points that accumulate toward future accessories.
Usability Testing
Route selection & start flow
Points & rewards experience
Community & shop navigation, bike customization
Difficulty level display
Tested with 12 users
Flows tested:
Evaluate ease of navigation
Understand user perception of difficulty levels
Gauge clarity and value of the points system
Testing Objectives:
Results:
11/12
Successfully completed core flows: ride start, shop, and community.
5/12
Didn’t think of the customize button as clickable, but inferred its function.
9/12
Found difficulty levels unclear.
6/12
Clearly understood the points system.
Site Map
Typography & Color
Heading: 28pt
Title: 18pt
Body: 14pt
